Three things that crossed our desk this week.
Identity Digital Almost Didn’t Qualify to Run .Us. Then the Rule That Disqualified It Was Rewritten.
Fragment Economy
The NTIA awarded the .us registry to Identity Digital on 1 October, ending GoDaddy’s decade-long hold — but only after revising the bid rule that barred companies owning registrars. At roughly $6.50 a name across about two million domains, close to $13 million a year changed hands. For brand and IP teams holding .us names, the thing to watch is wholesale pricing, not eligibility.
Singapore’s Priciest New Office Space Used to Be a Chiller Room
Energy Intelligence
OUE REIT is spending up to $43 million to convert about 22,604 sq ft of redundant chiller plant at OUE Bayfront into prime office floors, targeting a stabilised return above 11%. It became possible only after the building connected to SP Group’s Marina Bay district cooling network. The trade swaps a capital asset for a long-term single-counterparty service contract — and it only works where the network reaches.
A Third Less Cooling Energy, From a Feature Still in Alpha
Energy Intelligence
SGBC’s claim that coordinating fans with air-conditioning cuts cooling energy by a third blends two unrelated experiments: a 48% saving in a manual household trial and a setpoint change from 24°C to 26.5°C in an office. Neither used the automated ClimaSync control the article promotes, which is still in alpha ahead of an October 2026 launch. Until the automation is proven, the headline number is a setpoint saving, not a product result.
So what: Each of these turns on a friction hiding in plain sight: a rule quietly rewritten, an asset swapped for a contract, a headline number borrowed from the wrong test. Technicity builds the systems that surface those frictions before you commit. See the systems.